Service Guard was founded with a clear conviction: roofing contractors deserve better tools to protect their work, grow their business, and serve their customers.
To help roofing businesses enhance close rates, reduce risk, strengthen customer trust, and improve financial outcomes by transforming workmanship liability into strategic advantage.
To become the leading risk and warranty platform for roofing businesses — where all roofing contractors have access to better protection, aligned incentives, and the ability to turn warranties from a cost center into a profit driver.
"We only win when our partners win. Our model is built on shared economics, where both parties can succeed."
— Service Guard Founders
These aren't words on a wall. They're the principles that shape how we build partnerships, manage risk, and run our business.
We only win when our partners win. Our model is built on shared economics, where both parties can succeed.
We do what is right, not what is easiest, even when no one is looking.
We approach every partnership with a learning mindset — listening first, staying grounded in data, and continuously improving how we serve our partners and manage risk.
We believe trust is earned through performance, alignment, and transparency. We build it by delivering on our commitments, sharing in outcomes, and operating as true long-term partners.
We believe excellence is a behavior, not an outcome. We strive to be exceptional in everything we do, never settling for the status quo and continuously improving.